How do we experience falling down a rabbit hole? I believe this meme depicts this experience perfectly, the surreal madness is not the point of the meme, but rather the experience of viewing in itself.
For those who have delved into the web, they will know how it feels, new, strange information coming at them so soon as you begin to head in a new direction. This is why the format is used to describe not just conspiracies, but any complex narrative or lore.
As for the content of the video itself, let’s give a look at the concept of Hyperborea and what it signifies. Hyperborea as changed immensely from it’s Greek concept, transformed by Theosophy and mysticism, and now online movements, it is no longer am icy monster haunted wasteland, but a brilliant ur-homeland, one that many systems claim to be derived from, the inclusion of aliens and nazi space travel is also par for the rabbit hole.
If you’re a patron of mine, or you’ve checked out MemeAnalysis.com you may have read a bit on the symbolic analysis of conspiracies. Hyperborea presents and interesting symbol, at once it is definitively Lunar, as it focuses on a hidden location, and yet it lacks the horrific element of most Lunar conspiracies, like underground tunnel monsters, or what lays on the Dark side of the Moon, on the contrary, Hyperborea is full of brilliance.
It has a definite likeness to another meme that I covered years ago, the Area 51 Raid, wherein Area 51 is no longer a spooky place containing mysterious beings and tech, but a treasure trove of nostalgic joy and friendly aliens.
So the conspiracy is essentially an aesthetically inverted Lunar concept.
Memes are not the only symbolically significant online phenomena, the strange theories that spread online can give us brilliant insight into the latent religious and paranoid sentiments in man. Take a look at the link in the comments to see which archetypes inform your fears. Remember, memes matter.
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